StarCast was designed around the concept of Pods, which is a new and unique concept in software. A Pod encompasses a group a people in an organization with similar or related functions. A single company may have one or many Pods.
Pods let you start small and grow your StarCast system incrementally. For example, you might start with a Pod for US Sales, then later add a Pod for Cardiac Diagnostics or EMEA, later still for HR, and so forth.
When ready, Super-Pod lets you connect many pods under one data umbrella and allows cross-pod sharing of information, global pushes and top-down demographic controls.