Virtual Grand Rounds (VGRs) is the modern, Internet-based alternative to traditional Grand Rounds. The students may be sales reps, customers, or other doctors and can login from anywhere in the world.
StarCast launches Virtual Grands Rounds (VGR) seminars for global sales reps.
What is VGR?
StarCast Virtual Grand Rounds (VGR) is the modern Internet alternative to traditional Grand Rounds training, which has been a ritual of medical education dating back over 100 years. VGR allows a surgeon or doctor to provide real-time, video-based instruction to other surgeons, clinicians or sales reps over the Internet by using the StarCast platform. VGR sessions can be conducted for global audiences right from a PC and are better, faster and more effective than traditional Grand Rounds training.
Groundbreaking VGR Session
The Groundbreaking VGR Session was held in June of 2009 with a major European medical device manufacturer for 350 of their sales reps to review a Subacromial Decompression, which is an arthroscopic procedure used to treat shoulder impingement. The Subacromial procedure used endoscopic medical devices produced by the device manufacturer.
How the VGR Session Was Conducted
The June VGR session was conducted by Dr. Roy Majors, a nationally recognized specialist in sports medicine and surgery of the knee and shoulder. The VGR teaching session demonstrated a complex Subacromial Decompression that Dr. Majors had performed the week before on a 58 year old female patient.
The sales reps, who were logged on from all over North America and Europe, saw and heard Dr. Majors conduct the VGR session in “live real-time” through his webcam from Boston. As Dr. Majors narrated, the sales reps watched the surgery unfold through a series of video clips showing each aspect of the surgery. Throughout the session, sales reps asked and “chatted” questions that Dr. Majors answered in great detail, explaining his experience with the surgical techniques shown and offering tips about how the surgical equipment was best utilized.
Because the sales reps in attendance were all responsible for selling the type of equipment Dr. Majors was demonstrating, the information learned was of extreme value to them, and gave them the ability to speak with much greater confidence to their customers. The entire 2 hour online VGR session was recorded for later replay and refresher as needed by the sales reps.
Learn Best-Practices with VGR
VGR teaching sessions provide the chance for students to learn directly from the physician, ask questions, interact, react and absorb new information at a rapid pace around actual case studies. They are particularly useful for imparting practical, real-world experience about treatment modalities and best practices for using new surgical equipment and devices, as well as pharmaceutical treatments.
VGR sessions are especially valuable for sales reps who are generally not allowed free access to the hospital or OR for traditional Grand Rounds sessions, which is unfortunate because sales reps have as great a need for information, interaction and training as do doctors and clinicians.
Who Needs StarCast VGR?
StarCast VGR has been specifically designed for medical device and pharmaceutical companies wanting to rapidly bring new products to market and provide immediate, physician and case-based training to broad audiences including customers, doctors, clinicians and sales reps. VGR is ideal for new product introductions (NPI), as well as products that are sufficiently complex as to require live, visual instruction.
Designed Specifically for Medical Training
StarCast has been specifically designed for VGR training with multiple video windows, public and private chat for Q&A, email login, post-VGR self-serve review, and more. VGR sessions can be recorded for post-session viewing and can be Rocket-Mailed to large customer-audiences to support sales & marketing programs.
The StarCast Solution
StarCast Virtual Grand Rounds (VGR) provides an entirely new way of delivering live, interactive training to globally dispersed audiences. Developed specifically for the medical industry, StarCast is the ideal platform for companies needing to educate employees, sales reps, customers and end users.
If you would like to learn more about StarCast’s Virtual Grand Rounds training or the StarCast System, please visit
www.starcast.net or contact StarCast directly following the links below:
Advantages of VGR
- Significant time and costs savings.
- Up to 500 people can participate in a single VGR session, as opposed to only a few participants with traditional Grand Rounds.
- The doctor and students can be in any location where Internet access is available.
- A doctor can present multiple VGRs in a single day from one location, making this method ideal for training global sales reps or other doctors around the world.
- Multiple physicians can share the podium for a single VGR.
- Guest lecturers can participate.
- Each VGR session can be recorded for review at a later time.
- The VGR format is conducive to lively Q&A sessions so everyone gets a chance to have their questions answered.
- Certain types of surgeries are easier to see in the VGR format than the actual OR environment where space is tight and movement is constricted due to sterile zone considerations.
- Arthroscopic and other minimally invasive surgeries are best viewed in VGR format because the internal and external cameras can be superimposed allowing both views to be visible simultaneously.
- VGR sessions are great for getting new procedures and products to market and into common usage.