Online Medical Training
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It's undeniable: The better trained your medical sales reps are, the more sales they will make. Unfortunately, device advancements occur at such a furious pace in the medical industry that it's always a tremendous challenge to keep global medical sales reps up to date.
Legal liability also makes it imperative that your sales force be armed with the latest, accurate information on your products and services. In the United States, the FDA is increasingly mandating sales training to meet GMP standards, and many hospitals now require that sales reps carry training certificates for Bloodborne Pathogens and HIPAA before entering the hospital premises.
With StarCast you can keep your Reps current and certified. A real-time, personalized training portal allows your Reps to login and instantly receive the latest training materials, product release details, or modifications to Standard Operating Procedures. In addition, StarCast’s eSignature module allows you to document and certify that training took place. This documentation is critical to ensure compliance with government regulations and to keep agency auditors at bay.
Online Training for Your Medical Devices or ProceduresStarCast elearning eliminates the hassle and expense of physical training materials that are hard to update, difficult to track and expensive to produce. With StarCast online medical training, your medical sales reps can now have all the knowledge and materials they need, on site, minutes before a high imperative customer meeting. More importantly, by building tests into your StarCast medical device training courses you can "pre-qualify" your sales reps before they come on-site for live training. By taking care of the fundamentals with quality elearning courses, you can save valuable time and ensure that knowledge levels are balanced when sales reps at different experience levels gather together for live training.
WebCasting For SalesWebCasting, a StarCast elearning feature included with every core system, is also extremely beneficial to online sales rep and physician training. With 7 live video screens, screen-sharing, and seamless integration with your StarCast library of online training courses, WebCast meetings allow you to immediately reduce travel expenses, save time, and increase training efficiency. Your medical sales reps can conduct live sales demos over the web, conduct "classroom" training instruction with live Q & A sessions, or even coordinate live proctoring sessions to surgeons inside the O.R. The possibilities are endless. The results, however, are immediate!
Production Floor TrainingFor Employees, StarCast helps companies improve upon traditional production floor buddy-training methods. Online courses can be custom tailored to specific production areas or include video segments that demonstrate assembly techniques and best practices for a medical device. With StarCast, online training can take place on the production floor, in the clean room, in a training center, or at home. PUSH SOP and procedure docs and track ad-hoc training on an annual or periodic basis. Best of all, with eSignature Validation, all this medical device training can be properly documented and displayed to regulatory agencies like the FDA that require proof that training took place.
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"StarCast is an extremely cost-effective solution to communicating key product updates and getting information out quickly and accurately to our employees, sales reps and customers across the globe. I have researched web-based training systems and no other product offers the versatility, functionality and affordability of the StarCast platform."
Todd Gladden
Corporate Training Manager Conmed Linvatec "Now, instead of our customers having to fly to Denver for training, they go to our website and access a series of courses that provide training on using our products. It's a wonderful way to provide training, it's a much more practical solution, and it's actually a customer friendly solution."
Rick Jory
CEO Sandhill Scientific “We use StarCast to teach surgeons the correct procedures for performing ventricular restoration or heart reshaping. We can have multiple surgical procedures on-line with several experts narrating through the surgeries to help solve problems. StarCast reaches surgeons more cost effectively than holding live seminars.”
Kent Richards
CHF Technologies 
CONMED LinvatecCONMED Linvatec is a global leader in the field of sports medicine, specializing in arthroscopy, endoscopic medical video systems and powered surgical instruments. Headquartered in Largo, FL, CONMED Linvatec is at the forefront of technology for a growing range of minimally invasive and orthopedic surgical procedures. Orthopedic surgeons use CONMED Linvatec arthroscopic instrumentation, implants, fixation and tissue repair systems for diagnostic purposes, minor surgeries and complex reconstructions of knees, shoulders and small joints such as the wrist and ankle. With sales of nearly $600 million, Conmed Linvatec’s sales force includes over 400 domestic and international sales reps that represent the entire line of more than 3800 different products, which poses a significant training challenge. Their products are complex with a wide range of features and benefits that must be communicated in precise terms to orthopedic surgeons who demand accurate, cogent sales presentations and information. In the high stakes marketplace Conmed Linvatec operates in, poorly trained sales reps are simply ineffective, which makes training a key factor in Conmed Linvatec’s success.
The StarCast SolutionIn the past, reps were brought to the Largo, Florida headquarters for classroom training, stand-up presentations and hand-on demonstrations. However, because the sales force is so geographically dispersed, new sales reps sometimes waited months for classes to begin, which meant they were operating with inadequate information. The company tried sending binders full of product brochures, CDs and DVDs to fill the gap, but with no way to verify that the sales force was studying the information, the material often went unused and the training was ineffective. Now with StarCast, right from the beginning, sales reps log onto the company’s StarCast site and receive a detailed training plan guiding them through courses, tests and reference documents tailored to that sales rep’s territory, product specialty, experience and tenure with the company. The Conmed Linvatec StarCast Library contains over 400 training courses, tests and reference documents, all built by product managers or other Conmed Linvatec employees who are subject matter experts. Some courses have been replicated into as many as 11 other languages including French, German, Chinese, Japanese, and so forth. Each course contains customized content related to a particular product line and explains how the product is used, selling points, features, benefits and competitor’s offerings. Sales reps are able to go into the system anytime to access information they need. Once logged in, the system guides each sales rep through the courses they are required to take and keeps track of test scores, viewing times and comprehension. Managers are able to see how their direct reports are doing and intervene if needed. Once the sales rep has passed their StarCast courses, they are then allowed to attend live training at headquarters, which includes participating in cadaver-lab training for real, hands-on experience.
Product Knowledge = Increased SalesOne of the biggest advantages of converting to web training has been that when sales reps do come to headquarters for hands-on training, they are now fully informed and prepared. This makes the live training sessions faster, livelier and more effective. Another big advantage is in the area of FDA and regulatory agency reporting. Increasingly for medical device manufacturers, the FDA is requiring that sales reps in the US and other countries be trained to the same standards, and that the company demonstrates the training has taken place. StarCast provides detailed reporting that allows Conmed Linvatec to satisfy the FDA’s requirements.
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