Author Archives: Tom Kristy

About Tom Kristy

Founder of StarCast. Tom established StarCast in 2001 to improve the way companies conduct and provide online training. He will be sharing his expertise in blog articles about the medical device industry, online training, and helpful solutions to training problems. An avid bicycler, Tom also enjoys racing, flying, and all things automobile.

Launching and Selling New Medical Devices Part 3: Benefits of a Direct Sales Force

Posted on January 4, 2011 by Tom Kristy

By virtue of being salaried employees of the medical company for which they sell, direct sales reps offer certain advantages that the company’s executives will not necessarily receive from other sales approaches. These include the following: Direct reps devote 100% … Continue reading →

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Launching and Selling New Medical Devices Part 2: Using Distributors Effectively

Posted on November 22, 2010 by Tom Kristy

Focus on the Winners, Weed Out the Duds In the beginning, all distributors look great on paper.  Unfortunately, not all of them will work out and you have to quickly determine who the winners are and focus all your attention … Continue reading →

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Launching and Selling New Medical Devices: Using Distributors Effectively, Part 1

Posted on November 5, 2010 by Tom Kristy

Successfully launching a new medical product requires that you get the word out to as many customers as possible, as quickly as possible, generate a buzz, and get orders flowing.  Money, reputations and the success of your company are at … Continue reading →

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